The 6 Myths Of Creativity

“A new study will change how you generate ideas and decide who’s really creative in your company.”

The 6 Myths Of Creativity

Eight years ago, Amabile took her research to a daring new level. Working with a team of PhDs, graduate students, and managers from various companies, she collected nearly 12,000 daily journal entries from 238 people working on creative projects in seven companies in the consumer products, high-tech, and chemical industries.

An interesting article and one I think is worth reading.